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If you are looking for BCG Growth-share Matrix Assignment Help, then you are on the right website. BCG Growth- Share Matrix was developed in 1967 by the Boston Consulting Group and is illustrated by a matrix. The market’s rate of growth is indicated on the vertical axis and the firm’s share of the market is indicated on the horizontal axis. A firm’s business units can be plotted on the matrix with a circle whose size denotes the relative size of the business unit. The horizontal position of a business indicates its market share and its vertical position depicts the growth rate of the market in which it competes. Managers and consultants can categorize each business unit as a star, question mark, cash cow or a dog, depending on each one’s relative market share and the growth rate of its market.

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A Star is a business unit that has a large share of a high-growth market, generally, 10% or higher. Although stars are usually very profitable, they often necessitate considerable cash to continue their growth and to fight off the numerous competitors that are attracted to fast-growing markets.

Question Marks are business units with low share of rapidly growing markets and may be new businesses just entering the market. If they are able to grow and develop into market leaders, they evolve into stars, if not, they will likely be divested or liquidated.

A Cash Cow is a business unit that has a large share of a slow-growth market, generally less than 10%. Cash cows are normally highly profitable because they often dominate a market that does not attract a large number of new entrants. Because they are well established, they need not spend vast resources for advertising, product promotions or customer rebates. The firm may invest the excess cash that they generate in its stars and question marks.

Finally, Dogs are business units that have small market shares in slow-growth (or even declining) industries. Dogs are generally marginal businesses that incur small-profits or losses and are often liquidated.

                                BCG growth Matrix

Ideally, a well-balanced corporation should have mostly stars and cash cows, some question marks and few, if any, dogs. To attain this level, corporate managers have four options. 

First, managers can build market share with stars and question marks. The key for question marks is to identify and support the promising ones so that they can be transformed into stars. Building market share may involve significant price reductions, which may result in losses or marginal profitability in the short run.

Second, management can hold market share with cash cows, thereby generating more cash than building market share does. Hence, the cash contributed by the cash cows can be utilized to support stars and question marks deemed most promising.

Third, management may harvest as much short-term cash from a business as possible, usually while allowing its market share to decline. The cash gained from this strategy is also used to support stars and selected question marks.

Finally, management may divest a business unit to provide cash to the corporation and stem the outflow of cash that would have been spent on business in future. As dogs and less promising question marks are divested, the cash provided is reallocated to stars and more promising question marks.

Problems Faces By Students In Marketing Projects

Difficulty in selecting a suitable topic: Choosing a relevant and interesting topic can be challenging, especially if the student is not familiar with the field of marketing or has limited experience in conducting research.

Lack of understanding of marketing concepts: Marketing projects require a solid understanding of marketing concepts and theories. Students who are new to marketing may struggle with grasping these concepts, which can make it difficult to conduct effective research and analysis.

Limited access to data and resources: Access to reliable data and resources is critical for conducting effective research and analysis. However, students may face limitations in terms of access to data and resources, especially if they are conducting research independently.

Time management issues: Marketing projects require significant time and effort to complete. Students may struggle with time management and prioritization, which can lead to rushed or incomplete work.

Writing and presentation skills: Marketing projects typically require written reports and presentations. Students who struggle with writing or public speaking may find it difficult to effectively communicate their research findings and ideas.

To overcome these challenges, students can seek guidance and support from their instructors, peers, and other resources such as online tutorials or books. They can also develop a clear plan and timeline for their project, conduct thorough research, and practice effective communication skills. Finally, students can seek feedback and revise their work to ensure it meets the required standards.

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