Solution Library


Internet Marketing Case Study Analysis

Question: A small accounting firm has decided to create a website. Its main purpose is to provide information about the business and to highlight the services offered. In addition, the firm will publish a monthly newsletter. The newsletter will be posted online and will be e-mailed to subscribers f ... Read More

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Report on advantages and disadvantages of analyzing web statistics

Question: Go online and do some research on analyzing web statistics. a.       Write a brief report that explains the advantages and disadvantages of analyzing web statistics. Be sure to cite your sources. b.      In your opinion, is the acti ... Read More

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Analysing the trustworthiness of a website

Question: a.       Visit the website e-gold. Test the trustworthiness of this site using the six criteria listed in Topic 2 of this module. b.      Based on your results, do you find this site to be trustworthy? Why or why not? Summary: The ... Read More

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Multiple Choice Questions on E-Commerce

Question: For multiple-choice questions, select all answers that are correct. Answer each item by giving the number of your choice(s). For example, if (1) and (3) are both correct for item (a), write "(a) (1) and (3)" as your answer. No account will be taken of any explanations you offer. Full mark ... Read More

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Balanced Scorecard for Red Lobster

Question: 1. Build a Balanced Scorecard for the unit of an organization of your choosing (Red Lobster).  The organization will be Red Lobster (the restaurant).   Unless you are in senior management, focus on the unit with which you are most familiar rather than the organization as a ... Read More

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