Marketing

Solution Library


McDonalds Case Study Analysis

Question: Suzanne Drolet is manager of a McDonald’s restaurant in a city with many “seniors.” She has noticed that some senior citizens have become not just regular patrons—but patrons who come for breakfast and stay on until about 3 PM. Many of these older customers were at ... Read More

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Marketing Plan - Marketing Audit, SWOT and SMART Report for an Organisation

Question: Marketing strategy for growth or position As a consultant to your organization you have been requested to present a marketing strategy for the next 2 to years that will achieve growth or strengthen your position of your organization. in the market. You will be analysing the banking mark ... Read More

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Marketing plan

Question: Individual marketing plan approval Prepare a brief (2-3 paragraphs) description of the product (existing or new) which will be the focus of the individual marketing plan assignment. The write-up is to include at minimum, the company name, description of the product, a brief strategic mis ... Read More

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Analysis Of IMC Brand Campaign – Apple’s iPad 2

Question: Individual Project Assignment Evaluating Existing IMC Creative Choose a popular consumer brand that you believe uses an Integrated Marketing approach. The advertising for this brand should include both traditional (tv, radio, newspaper, magazine, out of home) and non traditional media ... Read More

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Yamato Corporation Analysis - Harvard Case Study

  Summary: The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan. The company is leading the industry and it holds a maximum share of 31%. Though they are leading the business, the company wants to impr ... Read More

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Case Study - Airbus - Customer Strategy at Airbus

Question: Please refer to the PDF for case study and questions Questions: What reasons did Boeing give for cancelling its development of the Super Jumbo?Why were these open to other interpretation? What strategic weakness did Airbus face in terms of its customer strategy? Is the airbus strate ... Read More

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E-commerce

Question: A local manufacturer of work gloves and gardening gloves has been enjoying moderate success in its local markets with a physical sales team. The president is convinced that an e-commerce site could significantly increase sales, particularly on the international market. a.  &nbs ... Read More

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Internet Marketing Case Study Analysis

Question: A small accounting firm has decided to create a website. Its main purpose is to provide information about the business and to highlight the services offered. In addition, the firm will publish a monthly newsletter. The newsletter will be posted online and will be e-mailed to subscribers f ... Read More

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Report on advantages and disadvantages of analyzing web statistics

Question: Go online and do some research on analyzing web statistics. a.       Write a brief report that explains the advantages and disadvantages of analyzing web statistics. Be sure to cite your sources. b.      In your opinion, is the acti ... Read More

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Analysing the trustworthiness of a website

Question: a.       Visit the website e-gold. Test the trustworthiness of this site using the six criteria listed in Topic 2 of this module. b.      Based on your results, do you find this site to be trustworthy? Why or why not? Summary: The ... Read More

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Multiple Choice Questions on E-Commerce

Question: For multiple-choice questions, select all answers that are correct. Answer each item by giving the number of your choice(s). For example, if (1) and (3) are both correct for item (a), write "(a) (1) and (3)" as your answer. No account will be taken of any explanations you offer. Full mark ... Read More

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Balanced Scorecard for Red Lobster

Question: 1. Build a Balanced Scorecard for the unit of an organization of your choosing (Red Lobster).  The organization will be Red Lobster (the restaurant).   Unless you are in senior management, focus on the unit with which you are most familiar rather than the organization as a ... Read More

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