Solution Library


Lawsuit of Converse Company on its Competitors

Question Read the article about Converse on Boston Magazine “Sneaker Wars: Converse vs. New Balance” Is the Converse lawsuit vs. key competitors a good marketing tactic whether or not they win or lose in court or do they need to win?  Why? Summary This question belongs to market ... Read More

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Use of Coco Chanel Quote by Converse Company

Question Read the article about Converse on Boston Magazine “Sneaker Wars: Converse vs. New Balance” The article quotes a famous line of Coco Chanel’s “Only those with no memory insist on their originality”.  How is this quote relevant to the marketing tactics of ... Read More

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Risks and Benefits of Marketing Strategies of Converse

Question Read the article about Converse on Boston Magazine “Sneaker Wars: Converse vs. New Balance” Clearly the fact that “Children take their first steps in them, teens wear them to prom and to graduate, adults get married in them” is a strength, but does this also create ... Read More

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Converse Competing with Imitators using 4Ps of Marketing

Question Read the article about Converse on Boston Magazine “Sneaker Wars: Converse vs. New Balance” Is the fact that they are so imitated necessarily a bad thing?  How do companies that have popular products like Converse use the 4 P’s to successfully compete with imitators ... Read More

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Uniqueness of Converse from its Competitors

Question Read the article about Converse on Boston Magazine “Sneaker Wars: Converse vs. New Balance” How does Converse differ from most all competing companies and products who constantly need to create new and unique styles to grow their business? Summary This question belongs to ma ... Read More

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Similar Marketing Tactics of Converse and Chuck Taylor All Star

Question Read the article about Converse on Boston Magazine “Sneaker Wars: Converse vs. New Balance” Name another company that has a product or style that has survived for decades like the Chuck Taylor All Star.  This does not have to be footwear.  Are there similarities in m ... Read More

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Marketing Strategies of Converse Company

Question Read the article about Converse on Boston Magazine “Sneaker Wars: Converse vs. New Balance” Do further related research and answer the following: http://www.bostonmagazine.com/news/article/2015/11/24/converse-sneaker-wars/   1.   Will changing “The Chuc ... Read More

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Importance of Two-Way Communication in Consumer Relations

Question Why is two-way communication so important in consumer relations? Please discuss the importance from both theoretical and practical perspectives. Use a case (it could come from the text or current topics) to present your case. Give more evidence. Summary This question belongs to marketing ... Read More

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Campaign Strategies to Promote Frozen Pizza

Question How would you research the cultural, social and political structures in another country to prepare for a campaign to promote frozen pizza? Please discuss in terms of ROPE and its relationship with your research of the cultural, social and political structures. Give more evidence. Summary ... Read More

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Customized Approach to Reach Audience of Hispanics

Question What type of research would you conduct to customize the messages and approach in reaching an audience of Hispanics living near Los Angeles? Summary This question belongs to marketing and discusses about customizing message and approach to reach audience. Word count: 205   ... Read More

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Deepwater Horizon Crisis and Its Situational Antecedents

Question Refer Deepwater Horizon and answer the following questions. What were the situational antecedents that influenced public perception about the severity of the crisis? (Exam the history of successes/problems by other oil companies in similar crises. Explore previous British Petroleum oil ... Read More

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Integrated Marketing Communication Similarities and Differenced from Public Relations

Question Provide a definition for integrated marketing communication and discuss conceptual similarities and differences from public relations. Summary This question belongs to marketing and discusses about integrated marketing communication. Word count: 258   ... Read More

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