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Tag - STP Strategies

STP Strategies and Decision Making

STP Strategies STP strategies are so called because they represent a sequence of actions. These are Segmenting, Targeting and Positioning. These strategies are very much important in marketing as they determine the product of the company, the target market in which the product is released the positioning the product in the market. STP or Segmentation, Targeting and Positioning can be regarded as one of the best strategies for designing a product. STP Strategies and Decision Making Segmentation is one of the most primary activities of a company. [...]