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2. Well annotated write-ups and descriptions as part of the Marketing solutions
3. Proper Referencing provided - APA Referencing style / Harvard Referencing style/ Chicago Referencing style
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Marketing is a social and managerial process by which individuals and organizations obtain what they need and want through creating and exchanging value with others. Marketing is a business function which deals with customers. Every organization’s marketing division focuses on creating new markets while maintaining the old customer’s satisfaction.
The process of marketing is divided into five steps. With these five steps companies strive to grasp what customers want, thereby creating customer value and build strong relationships with customers. The fifth step is reaping the benefits of creating strong customer relationships.
Marketing, as a business process was recognized in early 20th century. Until then goods and services were sold without any knowledge about customer needs. This view changed as companies came forward to consumers and understanding what they want and made products which consumers liked. This was how marketing was born.
Broad areas in which marketing is utilized include - Understanding consumers and markets, Analysis of marketing environment, Managing marketing information to gain customer insights, Consumer markets and consumer buyer behavior, Business markets and business buyer behavior, Designing Customer-driven strategy, Creating value with target consumers, Creating brand value and image.
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Few articles written by our experts with PhD and Masters in Marketing :
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