SWOT analysis is a tool used by businesses to evaluate their Strengths, Weaknesses, Opportunities and Threats. SWOT analysis can help a business to weigh all its present, past and future opportunities, strengths, weaknesses and threats in such a way that it can help not only in evaluating them but...
A brand can be defined as a name, term, sign, symbol, or design or a combination of these in order to identify and differentiate the goods and services of one seller or groups of sellers easily from others whose market offerings are same. Branding is not done to get...
Market Segmentation Marketing In conventional marketing, ie marketing of 20th century, concentrated more on mass selling. A million mill produced products being sold to millions of people out there. But, in the 21st century, this scenario has been changing. Sales of many popular products suddenly started falling which required a...
What is Strategy? Strategy means consciously choosing to be clear about your company's direction in relation to what's happening in the dynamic environment. The fine points of strategy are as follows: Establishes unique value proposition compared to your competitors Executed through operations that provide different and tailored value to customers Focuses on activities that...
Sales Promotion The term Sales Promotion means an action which increases the capacity of sales. In words of Bonne, E Louis and Kurtz, L. David, “it applies to assorted and non recurrent and somewhat extraordinary non-personal selling efforts”. Several authors have defined Sales Promotion as a non-personal selling and it...
Product Life Cycle Product life Cycle Management makes it possible to instruct the whole lifespan of a product and information related with it. Effective product life cycle management enables companies to compete successfully in international and global markets. What is a product? It is usually believed that a product means tangible goods....
Services Marketing Mix Traditional marketing mix was developed by keeping in view the goals of marketing. This also may be adapted to services marketing. The use of traditional marketing mix in service organizations cannot satisfy themselves because as they are to stay at sub-optimal performance in marketing. Slightly adapting marketing...
Service Differentiation The concept of being different is very much essential in today’s world of cut-throat competition. The difference of one product from its competitor is the revenue that it earns. Products have to be different in order to survive the competition. It is not just the domestic competition but...
Market Research Market Research is a process of investigating and answering the questions about human behavior. The key role of the market research function in an organization is to provide reliable evidence which will help managers take better decisions. Market Research Techniques This aspect of marketing is seen differently by managers as...
Marketing Assignment Marketing is a Management practice which is used to identify the customers’ needs and wants. It is a process by which the customers’ needs and wants are taken and a suitable product, tailor-made to the specifications of the customers is produced. Philip Kotler, who is one of the foremost...
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