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Understanding Conjoint Analysis

Conjoint Analysis has become one of the most widely accepted and used quantitative methods in Marketing Research. It is used to measure the various features that people perceive in a product. It is also used to learn how demand for a particular product or service is related to its price and to forecast the likely acceptance of the product in the market. [caption id="" align="alignnone" widt [...]


Tips for Writing a Good Marketing Plan

A Marketing Planis a synopsis of what the organization wants to achieve for a particular time period. It provides directions for the marketing activities. It is like a roadmap which not only talks about the destination but also talks on how to get there. It provides the plan and strategies which help drive the marketing activity towards the desired results. A Marketing Plan allows the org [...]


Game Theory – Cutting a Cake Assignment Help

Game Theory is a set of strategic models where hypothetical situations are simulated. The people who are part of the game will have to act in these situations and arrive at situations by making choices. The choice that one of the players makes is dependent on the choice the other players make. This makes Game Theory interesting and easily arrive at solutions in given conditions and situations. [...]


Game Theory-Battle Of the Sexes

Game Theoryis a set of strategic models where hypothetical situations are simulated. The people who are part of the game will have to act in these situations and arrive at situations by making choices. The choice that one of the players makes is dependent on the choice the other players make. This makes Game Theory interesting and easily arrive at solutions in given hypothetical situations. Gam [...]


Prisoner’s Dilemma Illustrative Video

Thank you William Spaniel for this Video. [...]


Content Development Capability at HelpWithAssignment.com

HelpWithAssignment.com which is one of the top online education assistance provider with its expertise in writing Assignments has now started another service on a broader scale. The service that it is intending to provide is Content Development. Content Development has evolved into a subject of great interest these days as many websites and web portals are now looking for quality content which is [...]


Game Theory Prisoner’s Dilemma

Game Theory is a widely used concept in Economics. It is defined as those techniques which are used to identify how the price, supply and demand of a particular product influences a group of people. It is one the techniques that managers of firms under imperfect markets like duopoly, oligopoly, monopolistic competition, etc use to arrive at the optimum price of a product along with the supply and [...]


Understanding Capital Structure

Capital Structure A company can obtain long-term financing in the form of equity, debt or a combination of both. Capital Structure is the proportion of debt and preference and equity shares on a firm’s balance sheet. Optimal Capital Structure is the capital is the capital structure at which the weighted average cost of capital is minimum and thereby maximum value of the firm. Understanding [...]


Understanding the Cost of Capital

Cost of Capital Understanding The Cost of Capital is defined as the rate of return that a company must offer on its securities in order to maintain its market value. Financial managers must know the cost of capital in order to (a). make capital budgeting decisions, (b). help establish the optimal capital structure and (c). make decisions concerning leasing, bond refunding and working capital man [...]


Market Research Techniques

Market Research Market Research is a process of investigating and answering the questions about human behavior. The key role of the market research function in an organization is to provide reliable evidence which will help managers take better decisions. Market Research Techniques This aspect of marketing is seen differently by managers as the real marketing. Such Market Research is seen as [...]