Conjoint Analysis has become one of the most widely accepted and used quantitative methods in Marketing Research. It is used to measure the various features that people perceive in a product. It is also used to learn how demand for a particular product or service is related to its price and to forecast the likely acceptance of the product in the market. [caption id="" align="alignnone" widt [...]
A Marketing Planis a synopsis of what the organization wants to achieve for a particular time period. It provides directions for the marketing activities. It is like a roadmap which not only talks about the destination but also talks on how to get there. It provides the plan and strategies which help drive the marketing activity towards the desired results. A Marketing Plan allows the org [...]
Game Theory is a set of strategic models where hypothetical situations are simulated. The people who are part of the game will have to act in these situations and arrive at situations by making choices. The choice that one of the players makes is dependent on the choice the other players make. This makes Game Theory interesting and easily arrive at solutions in given conditions and situations. [...]
Game Theoryis a set of strategic models where hypothetical situations are simulated. The people who are part of the game will have to act in these situations and arrive at situations by making choices. The choice that one of the players makes is dependent on the choice the other players make. This makes Game Theory interesting and easily arrive at solutions in given hypothetical situations. Gam [...]
Thank you William Spaniel for this Video. [...]
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Game Theory is a widely used concept in Economics. It is defined as those techniques which are used to identify how the price, supply and demand of a particular product influences a group of people. It is one the techniques that managers of firms under imperfect markets like duopoly, oligopoly, monopolistic competition, etc use to arrive at the optimum price of a product along with the supply and [...]
Capital Structure A company can obtain long-term financing in the form of equity, debt or a combination of both. Capital Structure is the proportion of debt and preference and equity shares on a firm’s balance sheet. Optimal Capital Structure is the capital is the capital structure at which the weighted average cost of capital is minimum and thereby maximum value of the firm. Understanding [...]
Cost of Capital Understanding The Cost of Capital is defined as the rate of return that a company must offer on its securities in order to maintain its market value. Financial managers must know the cost of capital in order to (a). make capital budgeting decisions, (b). help establish the optimal capital structure and (c). make decisions concerning leasing, bond refunding and working capital man [...]
Market Research Market Research is a process of investigating and answering the questions about human behavior. The key role of the market research function in an organization is to provide reliable evidence which will help managers take better decisions. Market Research Techniques This aspect of marketing is seen differently by managers as the real marketing. Such Market Research is seen as [...]