PESTLE Assignment & Homework Help Online
PESTLE stands for Political, Economical, Social, Technological, Legal, and Environmental analysis. This is a process in Corporate Strategy which is used to analyze a company’s or a product’s position at a given point in time. The analysis is also important when a new product is being introduced into a market. The market which includes the above-mentioned political, economical, social, technological, legal, and environmental factors is studied. The study will reveal how much can the product, under normal circumstances penetrate the market.
The analysis is essential in today’s environment as every now and then new products are introduced in new and foreign markets. These new and foreign markets are being explored to the extent possible. And in order that the product penetrates well into the market an insight into how the market works, and how the customers will react to a new product must be studied. This will include not only the ultimate consumers but also, many people and systems in the process.
The broad factors that are to be considered are political, economic, social, technological, legal, and environmental.
Political factors include the political outlook toward the market. The political outlook towards business and economy, the present corporate taxation policy, the future taxation policy, the effects of war or warlike conditions, political instability, grants, licenses, patents, etc.
Economical factors include the economic situation, consumer spending preferences, the stock market, ease of access to finance, current and future taxation and fiscal policies, exchange rates, etc.
Social factors include demographics, average lifestyle preferences, and changes, education, responsibility, general awareness of the consumers, ethnic and religious differences, taboos and prejudices, etc.
Technological factors include the technology prevalent across various industries, health and safety issues in various industries, intellectual property rights, patents, copyrights, procurement of the latest technology, the prevalence of obsolete technology, ways in which consumers purchase, etc.
Legal factors include legislation in the areas of business, employment, labor laws, industrial laws, health and safety laws, future changes in legislation, trading policies, regulatory laws, regulatory bodies, etc.
Environmental factors include the level of pollution created by the industries, recycling options and considerations, attitude and awareness towards the environment from people, political system and media, present and future environmental legislations, etc.
Earlier, the analysis was limited to political, economic, social, and technological factors but due to recent developments in legal and environmental systems even their study has been included and broadened the scope. So, an organization has to think of the various above-mentioned factors before attempting a trade in a country.
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