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Tag - 4Ps of marketing assignment

Four Ps of Marketing

Four Ps of Marketing A marketer’s task is to build a marketing program or plan to achieve the company’s desired objectives. The marketing program consists of numerous decisions in the mix of marketing tools to use. The marketing mix is the set of marketing tools the firm uses to pursue its marketing objectives in the market. These tools are broadly classified into four groups namely, product, price, place and promotion. These are called the 4Ps of marketing. The particular marketing variables [...]