Solution Library

Write About Borders Group Business And Competition Strategies Analysis

Question

Borders Group, Inc. (Borders) was an international book and music store chain based in Ann Arbor, Michigan in the United States. Borders was established in 1971 by the Border brothers in Michigan. In the late 90s they started opening branches overseas, starting with Canada, United Kingdom, and then Singapore, Ireland, Australia, New Zealand and many other countries. By 2003, it had 1249 stores. However, they started losing money from 2006. They then created a marketing alliance with Amazon, but business was still going downhill. Eventually they had to sell off several of their stores and shut the rest by 2011, due to bankruptcy. Conduct your own research on Borders, analyse it’s business, competition and strategies. Your report should show the contrast with its competitors in particular Barnes and Noble. In addition, present your argument on how Borders could have survived by implementing proper customer relationship management and Supply Chain management plans.

 

Summary

The question belongs to Corporate Strategy and it discusses about a small case study of a company named Borders Group which was an international book and music chain store that closed down due to competition.

Total Word Count 518

Download Full Solution

Comments

  • HWA
    Rasha

    this is a very good website

  • HWA
    maani

    I have 50 questions for the same test your page is showing only 28

  • HWA
    joeanne

    hi can you please help or guide me to answer my assignments. thanks

  • HWA
    joeanne

    hi can anyone help or guide me to my assignments. thanks

  • HWA
    Monik


  • HWA
    Cristina

    This solution is perfect ...thanks

  • HWA
    Janete

    Hello Allison,I love the 2nd image that you did! I also, had never heard of SumoPaint, is something that I will have to exolpre a bit! I understand completely the 52 (or so) youtube videos that you probably watched. Sometimes they have what you want, sometimes they don't! However, it is always satisfying when you are able to produce something that you have taught yourself. Great job!Debra 0 likes

  • HWA
    Sandeep

    Perfect bank of solution. 

  • HWA
    Oxana

    great !

  • HWA
    Paul Brandon-Fritzius

    thanks for the quick response. the solution looks good. :)

  • HWA
    tina Johnson

    thnx for the answer. it was perfect. just the way i wanted it. 

  • HWA
    Giuseppe

    works fine.