A brand must use consumer participation to shape the fundamentals of what it offers people, and constantly keep up with changing needs. Brand and consumer must be on the same side and sometimes they are not. Services marketing is no longer about marketing to customers, it’s about engaging with and among customers. Discuss with reference to brand communities.
The question belongs to Marketing and it discusses about writing an essay on brand using customer participation to shape fundamentals of what it offers to people and constantly keep up with changing needs.
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