Read the article about Converse on Boston Magazine “Sneaker Wars: Converse vs. New Balance”
The article quotes a famous line of Coco Chanel’s “Only those with no memory insist on their originality”. How is this quote relevant to the marketing tactics of both Converse and its key competitors?
This question belongs to marketing and discusses about Boston magazine’s article on Converse “Sneaker Wars: Converse vs. New Balance”.
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