You need to choose a brand or firm that is reasonably well known. You will study the brand or firm and formulate a marketing strategy that comprises the following components:
1. Brief background and history of the firm
2. External Analysis of the General and competitive environment to determine threats and opportunities.
3. The overall marketing strategy
a. Segmentation of THREE(3) viable market segments
b. Brief description of the chosen target market
c. Value proposition for the above-mentioned target market
It is expected to justify and defend the target market selection and resulting value proposition recommendation. The report should be within the stipulated 2500 words in length.
The question belongs to Marketing and it is about choosing a brand or a firm and formulate a marketing strategy with external analysis, segmentation, description of the chosen target market and value proposition for the target market. An example of Universal Studios Singapore has been chosen for the study.
Total Word Count 2580
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