Strategic Marketing Management for a Multinational Company

Question

You are a Marketing Director of a multinational company. In order to achieve a 100% business growth compared to previous years, the management has requested you to devise an implementable strategic marketing plan to enable the company to address the competitive market place under various constrains, needs and environment as well as its day to day operations.

You are required to highlight the following in your plan:
 
a. The constantly changing process of the business environment in which the company operates and the marketing mix in order to succeed and reflect changes in such environment.
b. Devise ways to strengthen the competitive position of the company and discuss ways to satisfy customers and achieve performance targets according to its resources and abilities.
c. Formulate segmentation, targeting and positioning (STP) strategies of the company.
d. Decision-making about production and operations, finance, human resource management and other business issues in a complex situation.

Summary

The question belongs to Marketing and it is about Strategic Marketing Management for a multinational company. As the marketing director, you need to prepare a strategic marketing plan that will enable the company to make 100% business growth. The example company that has been chosen here is British Airways.c

Total Word Count 3822
 

Download Full Solution

Comments

  • HWA
    Rasha

    this is a very good website

  • HWA
    maani

    I have 50 questions for the same test your page is showing only 28

  • HWA
    joeanne

    hi can you please help or guide me to answer my assignments. thanks

  • HWA
    joeanne

    hi can anyone help or guide me to my assignments. thanks

  • HWA
    Monik


  • HWA
    Cristina

    This solution is perfect ...thanks

  • HWA
    Janete

    Hello Allison,I love the 2nd image that you did! I also, had never heard of SumoPaint, is something that I will have to exolpre a bit! I understand completely the 52 (or so) youtube videos that you probably watched. Sometimes they have what you want, sometimes they don't! However, it is always satisfying when you are able to produce something that you have taught yourself. Great job!Debra 0 likes

  • HWA
    Sandeep

    Perfect bank of solution. 

  • HWA
    Oxana

    great !

  • HWA
    Paul Brandon-Fritzius

    thanks for the quick response. the solution looks good. :)

  • HWA
    tina Johnson

    thnx for the answer. it was perfect. just the way i wanted it. 

  • HWA
    Giuseppe

    works fine.