A product is something that is made in a factory; a brand is something that is bought by a consumer”. King, 1996.
Describe the important advantages that branding offers to both the manufacturer and the consumer, and the vital role it plays in the effective integration of marketing communications in an organization.
Illustrate your arguments with examples from the local marketplace.
The question belongs to Marketing and it is a review of a statement by King. The statement highlights the difference between a product and a brand and also focuses on how to create a brand name.
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