Consider the needs of your community and the world around you through the eyes of a social marketer. To this end, choose a social, environmental or health issue (e.g. recycling, smoking, domestic violence, speeding, healthy eating, Northern Territory Intervention, etc.) and a specific social marketing campaign as it exists. Employ the 16 principles of success to analyze your selected social marketing campaign.
This question belongs to Marketing and it is about creating a Social Marketing campaign for a cause. The cause taken in this case has been recycling. This social marketing campaign has two aspects which include the social function and the other is marketing function. The target area is the suburb region of Ohio, where the main motive of this social marketing campaign lies. The campaign’s main motto is to reduce the wastage and to increase awareness among the schools and colleges in and around Ohio.
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