Read the article about Converse on Boston Magazine “Sneaker Wars: Converse vs. New Balance”
Name another company that has a product or style that has survived for decades like the Chuck Taylor All Star. This does not have to be footwear. Are there similarities in marketing tactics employed by the two companies that you can identify? Have they survived just by random luck (right place, right time kind of thing) or have they done specific things that have created their ongoing success?
This question belongs to marketing and discusses about Boston magazine’s article on Converse “Sneaker Wars: Converse vs. New Balance”.
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