Scenario Planning UK Train Operating Company - Case Study


Your Managing Director,  of a large UK TRAIN  OPERATING  COMPANY Is going to participate  in a scenario planning  exercise with her direct reports the  aim  of  which  is to  challenge  the  management   team's  assumptions about the  Future. To prepare her for the workshop she has asked you to compile a report   on the current   business environment   to' include the following:

  1. A comprehensive review of the external   environment with detailed    analysis and discussion on the FOUR (4) KEY ISSUES affecting the industry in which your firm operates. Consideration must be given to the degree of   uncertainty, complexity and turbulence in the external environment.
  2. A description and explanation of the sources of competitive advantage   of the 4   market   leading firms within   the industry, providing appropriate justification.
  3. An assessment of the degree of competitive intensity within the Industry with an explanation as to the causes of this competitive intensity.  Financial data is required to support your answer.
  4. An assessment of the implications of your total analysis and discussion on the future of the industry. You must state a time period and explain in detail the potential impacts on firm behavior, sources of competitive advantage and the structure of the Industry. You will need to define the boundaries of the industry as part of the introduction to the report.


The essay is about the UK government’s initiative in creating a conducive atmosphere for train operating companies. The potential of trains in reducing overall energy consumption and better utilization of resources initiated the government in taking up measures to introduce competition among train operating companies in the UK. The rest of the assignment critically analyzes the vision and implementation of this idea.

Total word count is 3083

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