“The end product of account planning and advertising strategy is advertising and communication proposals that are directed and based on sound and thorough argument. The “planning cycle” model is considered a started point adverting and developing strategy. It represents a way of thinking and interpretation, not a sequence of procedures”. Define and explain the fundamentals of the planning cycle and how planning methods fit into this model. Evaluate also the significance this has for the agency in their role of developing and planning a client’s advertising strategy.
The question belongs to Marketing and it discusses about the importance of planning and strategy in advertising. The ‘planning cycle’ model and its fundamentals are also discussed in the solution detail.
Total Word Count 2936