Report On The Analysis Of Internationalization Of Company

Question

You are expected to write an analytical report on the internationalization of a company of your choice. Reports incorporating data drawn from secondary sources are advised. The key requirement of this report is that it contains analytical content. You must prepare a written analysis on the international marketing strategy of a small or medium size company in manufacturing or services.

The companies can either be based in Singapore or home countries of students (for example HK/China/Malaysia). The choice of companies must be approved by the tutor.

In your role as the international marketing manager of the selected company, write a report for the following two tasks:
1. Evaluate international marketing situations that may affect the company's strategies.
2. Construct an international marketing plan for the company.

Summary

Established in 1995, Mr. Bean is the foremost chain soya bean food & beverage retailer in Singapore today. The company owns 50 stores throughout the country offering to consumers of all ages, a wide array of soya bean based drinks and snacks – including soya based ice blended flavoured drinks, pastries, ice-creams etc. Mr. Bean is founded on a strong corporate philosophy,  a commitment to bring creative, healthy products through constant research. Mr. Bean has combined the goodness of nutrition with the efficiency of fast food concepts. Thus, the company has expanded so successfully throughout the island and is now foraying into other international markets like UK.

Total Word Count 3453

Download Full Solution

Comments

  • HWA
    Rasha

    this is a very good website

  • HWA
    maani

    I have 50 questions for the same test your page is showing only 28

  • HWA
    joeanne

    hi can you please help or guide me to answer my assignments. thanks

  • HWA
    joeanne

    hi can anyone help or guide me to my assignments. thanks

  • HWA
    Monik


  • HWA
    Cristina

    This solution is perfect ...thanks

  • HWA
    Janete

    Hello Allison,I love the 2nd image that you did! I also, had never heard of SumoPaint, is something that I will have to exolpre a bit! I understand completely the 52 (or so) youtube videos that you probably watched. Sometimes they have what you want, sometimes they don't! However, it is always satisfying when you are able to produce something that you have taught yourself. Great job!Debra 0 likes

  • HWA
    Sandeep

    Perfect bank of solution. 

  • HWA
    Oxana

    great !

  • HWA
    Paul Brandon-Fritzius

    thanks for the quick response. the solution looks good. :)

  • HWA
    tina Johnson

    thnx for the answer. it was perfect. just the way i wanted it. 

  • HWA
    Giuseppe

    works fine.