When working in the area of strategic management, you will often be asked to look at what appears to be a strategic initiative on the part of another company and speculate as to what the strategy behind the initiative really is. In other words, what is the company really trying to do and why? You will find that you have to use your knowledge of business and strategic management to penetrate the rhetoric and determine what is really behind it. Explore the GM website: http://www.gm.com/
The question belongs to Corporate Strategy and it is a report about the strategic decision taken by General Motors. As a competitor, you need to speculate on the strategic decisions or initiatives taken your opponent. In this case, an example of General Motors is given. General Motors formulates its strategies to be consistent with being environmentally responsible. And this has given them opportunities to be more creative, innovative and maintain overall efficiency. The solution explains this in more detail.
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