Write a report about an organization by addressing the following aspects.
• Business purpose, mission, strategy
• Organizational self-analysis. Comparative advantage theory
• Market Orientation. Knowledge as a strategic asset
• Corporate, business & marketing strategy. Marketing strategy / strategic marketing
• Product strategy
• Distribution strategy
• Pricing strategy
• Promotional strategy: budgeting, planning, message, media, measurement.
• Bringing the whole strategy together, monitoring and adjustment.
The question belongs to Corporate Strategy and it is about writing a report on a real business’s purpose, mission strategy, organizational analysis, comparative advantages, market orientation, strategic assets, its various strategies including corporate, business, marketing, etc. The example that has been used here is Tawuniya insurance company.
Total Word Count 5510
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