Report on Positioning Strategy

Question

Competitive positioning is about defining how you’ll “differentiate” your offering and create value for your market. It’s about carving out a spot in the competitive landscape and focusing your company to deliver on that strategy. A good strategy includes:
•    Market profile: size, competitors, stage of growth
•    Customer segments: groups of prospects with similar wants & needs
•    Competitive analysis: strengths, weaknesses, opportunities and threats in the landscape
•    Positioning strategy: how you’ll position your offering to focus on opportunities in the market
•    Value proposition: the type of value you’ll deliver to the market

Summary

The question belongs to Marketing Strategy and it is about writing a report on the positioning strategy of a company. The company chosen here is Amway. Amway has been one of the few and leading direct selling companies in the world. Over the years, it has positioned itself in the market of healthcare supplements, household detergents, personal care products and many more as a direct selling company.

Total Word Count 814

 

Download Full Solution

Comments

  • HWA
    Rasha

    this is a very good website

  • HWA
    maani

    I have 50 questions for the same test your page is showing only 28

  • HWA
    joeanne

    hi can you please help or guide me to answer my assignments. thanks

  • HWA
    joeanne

    hi can anyone help or guide me to my assignments. thanks

  • HWA
    Monik


  • HWA
    Cristina

    This solution is perfect ...thanks

  • HWA
    Janete

    Hello Allison,I love the 2nd image that you did! I also, had never heard of SumoPaint, is something that I will have to exolpre a bit! I understand completely the 52 (or so) youtube videos that you probably watched. Sometimes they have what you want, sometimes they don't! However, it is always satisfying when you are able to produce something that you have taught yourself. Great job!Debra 0 likes

  • HWA
    Sandeep

    Perfect bank of solution. 

  • HWA
    Oxana

    great !

  • HWA
    Paul Brandon-Fritzius

    thanks for the quick response. the solution looks good. :)

  • HWA
    tina Johnson

    thnx for the answer. it was perfect. just the way i wanted it. 

  • HWA
    Giuseppe

    works fine.