Solution Library

Report on Consumer Behaviour for a Certain Market or an Industry (Consumer Electronics and Apple)


Choose a consumer brand that you are familiar with and write an approximately 1500 word long report. The report, should demonstrate a thorough understanding of the consumers and the market place which the company operates in.

A) Outline the approach the company may have used to segment the market that it operates in. Describe the type or types of consumer that the company targets (using demographics, geographic psychographic and behavioural/needs terms).
B) Describe what the products are used for by the consumer and why the consumer buys their products. How does the company appeal to its consumers?
C) Detail how an individual consumer relates to the company/product through all steps of the Buyer Decision Making Process.  


The question belongs to Marketing and it is a report on the consumer behavior for a certain market place or for certain industry. An example of consumer electronics has been given with Apple as the manufacturer. The report focuses on how consumers perceive and behave with regards to Apple’s products.

Total Word Count 1249


Download Full Solution


  • HWA

    this is a very good website

  • HWA

    I have 50 questions for the same test your page is showing only 28

  • HWA

    hi can you please help or guide me to answer my assignments. thanks

  • HWA

    hi can anyone help or guide me to my assignments. thanks

  • HWA

  • HWA

    This solution is perfect ...thanks

  • HWA

    Hello Allison,I love the 2nd image that you did! I also, had never heard of SumoPaint, is something that I will have to exolpre a bit! I understand completely the 52 (or so) youtube videos that you probably watched. Sometimes they have what you want, sometimes they don't! However, it is always satisfying when you are able to produce something that you have taught yourself. Great job!Debra 0 likes

  • HWA

    Perfect bank of solution. 

  • HWA

    great !

  • HWA
    Paul Brandon-Fritzius

    thanks for the quick response. the solution looks good. :)

  • HWA
    tina Johnson

    thnx for the answer. it was perfect. just the way i wanted it. 

  • HWA

    works fine.