Develop a Consumer Behavior Report to be submitted to the Managing Director of a Medium to High Involvement Brand/Product of your choice (Eg: House And Car) to outline the key issues facing the company in term of consumer behavioral issue.
The question belongs to Marketing and it discusses about developing a consumer behavior report for a brand or product. An example of the consumer market of Jaguar has been used. Jaguar stands testament to the excellence of automotive engineering, beauty and luxury of the highest quality. The solution discusses about the consumer behavior of Jaguar in detail.
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