Report On Consumer Behavior For Blackberry


You are required to develop a Consumer Behaviour Report to be submitted to the Managing Director of a Brand & Product Line/Model of your choice that outlines the key consumer behaviour related issues facing the company.  

The Report will cover the following areas:

1. Situation Analysis of the Company & Product
2. Selected Target Market Profile
3. Description of Target Market Decision Making Process
4. Personal & Social Influences on Buying Behaviour
5. Psychological Influences on Buying Behaviour
6. Marketing Strategy Recommendations

Your Report should be about 1500-2500 words not including Appendixes and Referencing. You will be required to provide a minimum of 5 in-text references as part of your report.


The question belongs to Marketing and it discusses about writing a report that describes the consumer behavior for a product. The product chosen here for review is Blackberry. A detailed report about it has been given in the solution.

Total Word Count 2037

Download Full Solution


  • HWA

    this is a very good website

  • HWA

    I have 50 questions for the same test your page is showing only 28

  • HWA

    hi can you please help or guide me to answer my assignments. thanks

  • HWA

    hi can anyone help or guide me to my assignments. thanks

  • HWA

  • HWA

    This solution is perfect ...thanks

  • HWA

    Hello Allison,I love the 2nd image that you did! I also, had never heard of SumoPaint, is something that I will have to exolpre a bit! I understand completely the 52 (or so) youtube videos that you probably watched. Sometimes they have what you want, sometimes they don't! However, it is always satisfying when you are able to produce something that you have taught yourself. Great job!Debra 0 likes

  • HWA

    Perfect bank of solution. 

  • HWA

    great !

  • HWA
    Paul Brandon-Fritzius

    thanks for the quick response. the solution looks good. :)

  • HWA
    tina Johnson

    thnx for the answer. it was perfect. just the way i wanted it. 

  • HWA

    works fine.