You are required to develop a Consumer Behaviour Report to be submitted to the Managing Director of a Brand & Product Line/Model of your choice that outlines the key consumer behaviour related issues facing the company.
The Report will cover the following areas:
1. Situation Analysis of the Company & Product
2. Selected Target Market Profile
3. Description of Target Market Decision Making Process
4. Personal & Social Influences on Buying Behaviour
5. Psychological Influences on Buying Behaviour
6. Marketing Strategy Recommendations
Your Report should be about 1500-2500 words not including Appendixes and Referencing. You will be required to provide a minimum of 5 in-text references as part of your report.
The question belongs to Marketing and it discusses about writing a report that describes the consumer behavior for a product. The product chosen here for review is Blackberry. A detailed report about it has been given in the solution.
Total Word Count 2037
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