Report on advantages and disadvantages of analyzing web statistics

Question:

Go online and do some research on analyzing web statistics.

a.       Write a brief report that explains the advantages and disadvantages of analyzing web statistics. Be sure to cite your sources.

b.      In your opinion, is the activity of analyzing web statistics ethical? Why or why not?

Summary:

The assignment in marketing is on online research about web statistics. A brief report about web statistics search is provided. Some of the advantages and disadvantages about research on web statistics have been noted. Apart from this, very basic question of whether or not analyzing web statistics is ethical. Answers to these questions have been given below.

Total word count is 603

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