You have been given the BCG matrix on two divisions of your company – the appliance and electronics divisions. It appears that the electronics division can be located in the upper right quadrant of the matrix and the appliance division appears in the lower left quadrant of the matrix. You need to offer a strategic recommendation which includes these four findings: Include an opinion on how much reliance the company should have on these findings
• What do these findings suggest?
• What recommendations would you make?
• What other measurements should be used to help reinforce or negate these findings? Support your answer.
The question belongs to Marketing and it is about BCG Matrix. The question here is about BCG Matrix application on two divisions in a company, in the electronics and appliance categories. Here, the BCG Matrix is used to arrive at the right market share for both electronics and appliance divisions.
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