Case Study: PV Technologies, Inc.: Were They Asleep at the Switch? By Frank Cespedes and Diane Badame.
Note: Please find the case study in the PDF document attached.
Evaluate the Four Alternatives mentioned in the case study
Respond to the following questions for each of the four alternatives developed by Salvatori and Rubenstein:
1. What is the potential economic impact of pursuing this course of action, if pursued independently from the other alternatives?
2. Beyond the economic impact, what are the advantages and major risks associated with pursuing this course of action, specifically regarding factors that:
(a) impact the purchase decision and
(b) influence the customer relationship?
The question belongs to Marketing and it discusses about a case study about customer relationship management. The case study is about PV Technologies, a global leader in photovoltaic inverter industry. The company is weighing 4 alternatives which focus in customer relationship management. These alternatives have been properly analyzed in the solution in detail.
Total Word Count 570
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