PV Technologies Case Study Evaluating Alternatives


Case Study: PV Technologies, Inc.: Were They Asleep at the Switch? By Frank Cespedes and Diane Badame.

Note: Please find the case study in the PDF document attached.

Evaluate the Four Alternatives mentioned in the case study

Respond to the following questions for each of the four alternatives developed by Salvatori and Rubenstein:

1.   What is the potential economic impact of pursuing this course of action, if pursued independently from the other alternatives?

2.   Beyond the economic impact, what are the advantages and major risks associated with pursuing this course of action, specifically regarding factors that:

(a) impact the purchase decision and
(b) influence the customer relationship?


The question belongs to Marketing and it discusses about a case study about customer relationship management. The case study is about PV Technologies, a global leader in photovoltaic inverter industry. The company is weighing 4 alternatives which focus in customer relationship management. These alternatives have been properly analyzed in the solution in detail.

Total Word Count 570

Download Full Solution


  • HWA

    this is a very good website

  • HWA

    I have 50 questions for the same test your page is showing only 28

  • HWA

    hi can you please help or guide me to answer my assignments. thanks

  • HWA

    hi can anyone help or guide me to my assignments. thanks

  • HWA

  • HWA

    This solution is perfect ...thanks

  • HWA

    Hello Allison,I love the 2nd image that you did! I also, had never heard of SumoPaint, is something that I will have to exolpre a bit! I understand completely the 52 (or so) youtube videos that you probably watched. Sometimes they have what you want, sometimes they don't! However, it is always satisfying when you are able to produce something that you have taught yourself. Great job!Debra 0 likes

  • HWA

    Perfect bank of solution. 

  • HWA

    great !

  • HWA
    Paul Brandon-Fritzius

    thanks for the quick response. the solution looks good. :)

  • HWA
    tina Johnson

    thnx for the answer. it was perfect. just the way i wanted it. 

  • HWA

    works fine.