Solution Library

Public Relations Marketing Strategy to Enhance Brand Awareness

Question

Answer the following questions

  1. Why might a potential customer prefer to shop using the Internet channel, and what are the marketer’s opportunities in meeting the needs of this customer?
  2. Describe a public relations marketing strategy that a firm may use to enhance brand awareness and/or the company’s image.

Summary

This question belongs to marketing and discusses about shopping through internet channel and public relations marketing strategy.

Word count: 132

 

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Comments

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    Giuseppe

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