The U-Build-It Hardware Company
U-Build-It Hardware Company is a chain of five stores selling hardware products in a Midwestern State. It offers a full range of hardware and gardening products, ranging from hand tools to building and plumbing supplies to gardening supplies and plants. It also offers its own line of kits produced under contract by a local lumber company for do-it-yourself ("U-Build-It") utility and storage sheds, and patio and porch furniture. Marsha Robinson, CEO of U-Build-It, has been instructed by her Board of Directors to offer products through the Web. The Board's decision was based on a strategic assessment conducted by a local management consultant that forecast U-Build-It is likely to go out of business within a decade unless it engages in electronic commerce. Marsha assigned you to head up a team to get U-Build-It into e-business within two years. With her advice and approval, you decided that U-Build-It's e-business effort would not replace the existing stores, but rather would supplement them. In planning the e-business roll-out, you determine that the approach to take is a three phase project. Phase 1 will be a very simple e-business model, building up to a full scale model by Phase 3. Marsha and the Board of Directors approved your approach and authorized you to move forward to develop a project plan.
Prepare Powerpoint presentation with speaker notes about the phase-wise implementation of e-business and CRM.
The question belongs to Marketing and it discusses about a company introducing e-business and CRM. A Powerpoint presentation needs to be given describing the various phases in which the e-business and CRM can be implemented.
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