Your friend Alberta is the owner of a boutique clothing store in a monopolistically competitive clothing market, so Alberta’s store has some degree of market power. Assume further that the market is in long-run equilibrium. Over coffee, Alberta tells you that she is considering raising the price of her clothing to increase her profits. What is your advice? Explain your answer.
The question belongs to Economics and it discusses about increasing the price of products in a monopolistically competitive market. Whether or not the increase in price can increase the profits have been discussed in the solution.
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