Marketing

Solution Library


Use of Service Quality Models in Sustaining Customer Relationships

Question Critically evaluate how service quality models can be useful in sustaining customer relationships. Illustrate your answers with examples from commercial business situations. Summary The question belongs to marketing and discusses about how service quality models can be useful in sustaini ... Read More

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Giovanni Case Study and SWOT Analysis

Question Ten years ago Giovanni inherited his family business and, with a small business loan from the bank, decided to invest and extend the business. Giovanni thought carefully about what people really like and decided to specialize in unusual home-made pasta of the very highest quality. He consi ... Read More

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Marketing Mix Of GE Sample Solution

Question: Report on 4P's of GE - Solution with References Solution: Marketing Mix for Monogram & Profile Sub-brands of GE Marketing mix is the combination of marketing tools that marketing managers orchestrate to satisfy consumers and the company objectives. Underpinning Marketing Mix is a n ... Read More

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Strategic Marketing Analysis

Strategic Marketing AnalysisHomework Help – Sample Head: STRATEGIC MARKETING ANALYSIS OF XYZStrategic Marketing Analysis of XYZ United Group Table of Contents Executive Summary1. Introduction2. Research Methodology3. Organizational Backgrounda. Industry Backgroundb. Organization Description ... Read More

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Solutions and Suggestions to problems of an Australia Based Mobile Service Provider

Question Select an Australia based mobile service provider. This business should have its operations in the Australian market and should have a legitimate website. Some of the options could be: Telstra Optus All Phones Vodafone Any Others Once you have selected a service provider, gather ... Read More

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Analysis of Samsung Electronics’ Mission

Question Describe Samsung Electronics’ mission. Describe and classify its strategy. Using Porters Five Forces Framework illustrate these five forces for Samsung Electronics, and provide brief comments on how these forces influence its profit potential Summary This question belongs to market ... Read More

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Advertising Strategies of  Milo (Singapore)

Question Prepare a report on Milo (Singapore) company which includes the following Overview of product Background, representations, products, operations Advertising Strategy Based on research, present the current strategy and tools used in promotions/branding. You must support your fi ... Read More

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Analysing Consumer Behaviour by Hofstede model

Question Hofstede’s model is the most popular tool for defining national cultures. It includes five dimensions: Power Distance, Individualism/Collectivism, Masculinity/Femininity, Uncertainty Avoidance and Long-/Short-Term Orientation. Analysing cultural characteristics based on the above dim ... Read More

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Merits of Profit & Loss Statement, Balance Sheet and Cash Flow Statement

Question Explain the relative merits of profit & loss statement, balance sheet and cash flow statement   Summary This question belongs to marketing and discusses about merits of profit & loss statement, balance sheet and cash flow statement. Total word count: 137     & ... Read More

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Critical Path Analysis for Project Planning and Monitoring

Question Discuss the benefits project managers may derive from using the critical path analysis as part of their planning and monitoring of the process?   Summary This question belongs to marketing and discusses about critical path analysis for project planning and monitoring of the process ... Read More

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Role of Value Chain Analysis as a Means of Improving Profitability

Question Discuss the role of value chain analysis to a company as a means of improving profitability.   Summary This question belongs to marketing and discusses about value chain analysis to a company as a means of improving profitability Total word count: 123       ... Read More

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Differences Between Consumer and Organizational Buying Behavior

Question Differentiate between consumer and organizational buying behavior? How can you use these differences to market your products better to industry?   Summary This question belongs to marketing and discusses about consumer and organizational buying behavior. Total word count: 243 &n ... Read More

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