Marketing

Solution Library


Marketing Planning Report

Question: MARKETING PLANNING REPORT   •    A model of marketing planning with brief explanation of its stages and comments on the limitations of such models •    The importance and scope of internal AND external audits and how they affect markets and org ... Read More

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Marketing Strategy Red Lobster Case Study

Question This is a case study of a restaurant (Red Lobster). As a member of senior management, you  need to identify the strategic objectives of the organization. Summary: The assignment in marketing is about Red Lobster, which is one US and Canada’s most loved seafood restaurant. It h ... Read More

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Marketing Ivy Case Study 9B05M040 De Beers

Question Case study on De Beers and the Global Diamond Industry. Richard Ivey School of Business Case 9B05M040. Please refer to this case study and answer the questions. Summary: The assignment in marketing/management is about De Beers, one of the leading diamond manufacturers from South Africa. ... Read More

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Essay on Marketing Plan for Festival Event

Question Put together a marketing plan for an arts or cultural events/festival of your choice. Discuss why you are making certain decisions and what impact you hope to achieve include key milestone and timeliness and any financial considerations you may have in your resources. Please write 500 word ... Read More

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Marketing Question Packaging and Labeling (The Aluminum Can)

Question Explain why the packaging and labeling of products are important aspects of the Marketing Mix. Short case study The Aluminum Can The aluminum can has had a life of nearly 200 years, but its days might now be numbered in an environmentally sensitive world. New formats are now widely avai ... Read More

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Marketing Consumer Decision Making and Behaviour GSBS6021

Question University of Newcastle, GSBS6021 Consumer Decision Making and Behavior Discuss the role of materialism and religion in the spread of global consumption or brands. How might materialism and religion help or hinder the spread of a global consumption culture? Summary The essay in s ... Read More

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Marketing Case Study Zain Telecom Opening a Cafe

Question Assume that you are the marketing manager of Zain Telecom Company (all branches in Kuwait report to you at the end of each week) List two sources of internal data and two sources of external data then discuss how these data would help you create better services to increase customer valu ... Read More

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Describe the important advantages that branding offers to both the manufacturer and the consumer

Question “A product is something that is made in a factory; a brand is something that is bought by a consumer”. (King 1996) Describe the important advantages that branding offers to both the manufacturer and the consumer, and the vital role it plays in the effective integration of mark ... Read More

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Marketing Questions

Marketing Question A local manufacturer of work gloves and gardening gloves has been enjoying moderate success in its local markets with a physical sales team. The president is convinced that an e-commerce site could significantly increase sales, particularly on the international market. a. & ... Read More

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Report on Digital Marketing Strategy for a Website

  Question: Working individually you are required to produce a 2000 word report based on promoting the website you developed. (Your main objective is to increase the volume of traffic to your website). You should justify the best digital communication tools and critically evaluate their use. ... Read More

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Integrated Marketing Campaign of McCafe

Mcdonald’s has recently launched McCafe throughout Canada. To support the launch the company is using a multi media campaign – TV, radio, outdoor, web, digital, social media, and promotion. Ø  In your view, is this good example of an IMC (integrated marketing campaign). Why? ... Read More

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Marketing Plan for Frito Lay Canada

Write a report to develop a new product plan for the introduction of a product to satisfy the baby boomer product need.   Summary: The assignment is in marketing related to Marketing Mix for a Canadian company named Frito Lay. The company is contemplating about bringing out a new product name ... Read More

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