Solution Library


Nokia Marketing Strategy Case Study

Question Case Study on Nokia. Please refer to the PDF document for the whole case study. Summary This is a Marketing case study about Nokia. Nokia for a long time has been a market leader in manufacturing phones all over the world. It has been known to introduce new phones consistently for some y ... Read More

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Marketing Strategy Case Study – Para Mi

Question Case Study – Para Mi Para Mi is a privately owned beauty treatment company. It commenced business 15 years ago starting with a small centre in your capital city. This centre proved very successful and the owners extended their operations by opening further treatment centres in other ... Read More

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Marketing Plan For An Airlines Company

Question Prepare a marketing plan brief for a company of your choice. Summary The assignment in Marketing is about preparation of a marketing plan for a company. The company chosen for this has been Jetstar Airlnes Pty Ltd. The company has been established in the 2004 and now it is one of the fas ... Read More

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Marketing Mix For Low Cost Carriers

Question Develop a  “Marketing Strategy” for  one of the regional Low Cost Carriers   by  optimal utilization of “Marketing Mix” and marketing tools to address the following challenges with appropriate and viable solutions: a)    Produ ... Read More

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Key Success Factors To Achieve Competitive Advantage In The Markets For Its Products/Services?

Question What are the key success factors for the organization you work for (or another you know well) to achieve competitive advantage in the markets for its products/services? Summary This question belongs to Marketing. The question is about the key success factors of an organization in achievi ... Read More

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Discuss Briefly The Consumer Segmentation And Positioning Strategy Of “Crupples”

Question Discuss briefly the consumer segmentation and positioning strategy of “Crupples” Summary The question belongs to Marketing. The question here is about consumer segmentation and positioning strategy, particularly for a product named Crupples. Various types of segmentations inc ... Read More

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Identify iPod's Key Success Factors By Analyzing The Key Elements Of The Marketing Mix

Question Objective: Identify iPod key success factors by analyzing the key elements of the marketing mix Summary The question in marketing deals with marketing mix. The question here is about the marketing mix of iPod. iPod has been one of the iconic products from Apple and its success has been a ... Read More

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Customer Relationship Management Between Customer And Business

Question Explain the Customer Relationship Management between customers to business with an example. Summary The question in Marketing is about Customer Relationship Management. In this question, a typical Customer Relationship Management with regards to customers and business is taken into consi ... Read More

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Customer Relationship Management and Business 2 Business Similarities and Differences

Question Relationship marketing emphasizes that customer retention affects company profitability in that it is more efficient to maintain an existing relationship with a customer than create a new one (Payne et al., 1999; Reichheld, 1996) Customer relationship management (CRM) is a complex and holi ... Read More

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How To Find Customers' Service Quality Perceptions

Question You are involved in finding customers’ service quality perceptions with any one of the following: 1. A fast food outlet in your city. 2. Public or private health care in your country or city 3. A bank in your city. It is a condition of the assessment schedule that you undertake the ... Read More

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Emergence Of Social Media Marketing In Banking Sector

Question Emergence of social media marketing in banking sector: Rak Bank plc (UAE) Back ground & Academic Context: In the contemporary environment, social media marketing is a latest component of marketing businesses. According to Cook (2008), social media is the practices of expending the so ... Read More

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Marketing Plan For A Car Sharing or Car Pooling Company

Question Explain the marketing plan for the company Zipcar. Summary The question in marketing is about the marketing plan of a company named Zipcar. Zipcar is a leading car sharing company. People going to common destinations can share a car ride. Though this concept seems to have no prospects, w ... Read More

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