Marketing

Solution Library


Issues and Problems in Sales Management in B2B Selling Organizations

Question Write a report (4 pages) describing the sales management issues and problems of B2B selling organization, especially international company like Alibaba also, describing the improvements. Summary The question belongs to Marketing and it is about sales management issues and problems arisin ... Read More

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Preparation of Business Plan with Market Survey for a new product

Question Product/Service Feasibility Write a concept statement for your product/service idea. Show the concept statement to 5 to 10 people. Select people who will give you informed and candid feedback. Attached a blank sheet to the concept statement, and ask the people who read the statement to ( ... Read More

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Marketing Plan for International Business Expansion

Question You are an international marketing consultant working for a Canadian company interested in expanding into a foreign market. Currently they market their product only in Canada. They want to start slowly: they want to choose one country to enter. This will enable them to gain experience that ... Read More

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Marketing Survey for Apple iPhone

Question Conduct an in-depth interview with someone about a recent purchase.  Understand how the owner or user feels about the product or service in terms that can be useful to a marketing manager.  The interview should be about a product or service costing either less than QR. 20 (low in ... Read More

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Marketing Exercise Pretend to be a Real Estate Agent

Question A pretend exercise Try to be Mr. Ngang’s Real estate agent (A pretend exercise only, you do not need to have any real-estate work experience or background)   You are a real estate broker. Please write a short paragraph using Microsoft Word to describe your qualifications, yo ... Read More

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Marketing Plan for International Entry

Question You must prepare a written analysis on the international marketing strategy of the Q & M Dental Group company. In your role as the international marketing manager of the selected company, write a report for the following two tasks: 1.      Evaluate internation ... Read More

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Essay on Comparing China and Australia on Socio-Political and Economic Aspects

Question Write an essay about comparison between China and Australia with regards to socio-political and economic aspects. Summary the question belongs to Marketing and it is about a comparison between China and Australia in terms of socio-political and economic aspects. Knowing the cultural diff ... Read More

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Marketing Recommendation Plan for organization in Hospitality industry

Question This project is to be a RECOMMENDATION/PLAN not simply a report of what your company is or isn’t doing correctly. You must select a company doing business in the hospitality industry that you believe is struggling. (hotel, casino, theme park, restaurant, cruise line, etc.) You ar ... Read More

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Difference between Persuasion and Elaboration Likelihood Model (ELM)

Question Persuasion and the Elaboration Likelihood Model (ELM) After you have selected a local consumer organization, chose one of its products, and conduct a literature review that critically examines the concepts of Persuasion and the ELM.   The literature review is the foundation of the re ... Read More

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Evaluation of Advertising Effectiveness at AXA Life Insurance

Question Evaluate Advertising Effectiveness Using a consumer organization, conduct a literature review that critically evaluates the effectiveness of the organizations' advertising campaigns. The literature review must include no less than ten (10) refereed academic journal articles dated no later ... Read More

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Applying Porter's Five Force Model by Apple

Question Please refer to the case study in the PDF document attached from pages 28 and 29. Summary The case study belongs to Marketing and it is about Apple’s innovative products such as the iPhone, iPad, iPod, etc. The use of Porter’s Five Model to achieve its targets by Apple and ma ... Read More

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Application of branding behaviour by international marketers

Question 1) Read the article in this link. The article has good insight into brands behavior. Explain how international marketers are currently using various branding techniques. 2) The table below provides data on several countries within the OECD group regarding distribution and population.  ... Read More

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