Marketing

Solution Library


Segmenting a Consumer Market

Question Segmentation offers multiple benefits for the company as consumers’ needs are explored in depth. Segmentation may be based on different variables/criteria. Press and Simms (2010), for example, present a benefit segmentation analysis of tooth whitening services. Khoo-Lattimore and Pra ... Read More

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A SWOT Analysis of Hamburg Fast Food Restaurants Company

Question A SWOT analysis is to be made on an organization. The organization can be either a Singapore or an international company; they can be a service provider or a company that produces a physical product. You should provide information about the organization’s background, current operatio ... Read More

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Economics and Politics of International Trade

Question Write a note on economics and politics of international trade? Summary: This question belongs to marketing and discusses about economics and politics of international trade. Total word count: 620   ... Read More

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Research Paper on Products Liability of infamous McDonald's/hot coffee case

Question Prepare a research paper on below topic that deals with current events related to the legal concepts. Products Liability - e.g. the infamous McDonald's/hot coffee case Summary: This question belongs to marketing and discusses about current events related to the legal concepts of the ... Read More

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Key Strategies and Services Provided by TripAdvisor

Question “TripAdvisor is to travel reviews what Kleenex is to tissues.”  By Henry Harteveldt TripAdvisor may be one of the most fascinating companies I know and so I was excited to take a closer look at their business model. This is a company that took $4 million of invested capi ... Read More

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Analysis of Marketing Plan of a Company

Question Propose and analyse marketing practices through which the brand could become more competitive and increase its market share.   Summary: This question belongs to marketing and discusses about marketing practices through which the brand could become more competitive and increase its m ... Read More

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Changing The Chuck and Introduction of Chuck II by Converse

Question Read the article about Converse on Boston Magazine “Sneaker Wars: Converse vs. New Balance” Will changing “The Chuck” and introducing the Chuck II be considered a smart marketing move over time?  Why or why not?  Use examples of other companies who have c ... Read More

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Lawsuit of Converse Company on its Competitors

Question Read the article about Converse on Boston Magazine “Sneaker Wars: Converse vs. New Balance” Is the Converse lawsuit vs. key competitors a good marketing tactic whether or not they win or lose in court or do they need to win?  Why? Summary This question belongs to market ... Read More

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Use of Coco Chanel Quote by Converse Company

Question Read the article about Converse on Boston Magazine “Sneaker Wars: Converse vs. New Balance” The article quotes a famous line of Coco Chanel’s “Only those with no memory insist on their originality”.  How is this quote relevant to the marketing tactics of ... Read More

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Risks and Benefits of Marketing Strategies of Converse

Question Read the article about Converse on Boston Magazine “Sneaker Wars: Converse vs. New Balance” Clearly the fact that “Children take their first steps in them, teens wear them to prom and to graduate, adults get married in them” is a strength, but does this also create ... Read More

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Converse Competing with Imitators using 4Ps of Marketing

Question Read the article about Converse on Boston Magazine “Sneaker Wars: Converse vs. New Balance” Is the fact that they are so imitated necessarily a bad thing?  How do companies that have popular products like Converse use the 4 P’s to successfully compete with imitators ... Read More

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Uniqueness of Converse from its Competitors

Question Read the article about Converse on Boston Magazine “Sneaker Wars: Converse vs. New Balance” How does Converse differ from most all competing companies and products who constantly need to create new and unique styles to grow their business? Summary This question belongs to ma ... Read More

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