Conduct an in-depth interview with someone about a recent purchase. Understand how the owner or user feels about the product or service in terms that can be useful to a marketing manager. The interview should be about a product or service costing either less than QR. 20 (low involvement) or over QR.400 (high involvement) that either performs a utilitarian function or a product the customer feels, reveals something about the kind of person he or she is (value-expressive function).
The question belongs to Marketing and it is about knowing about the pros and cons of a product or a service through an interview of the owner or user. This is called a simple survey. With this survey, a marketer can understand whether or not a product or a service is good or not. Apart from this, the marketer can also know about the flaws and the best features of the product or service as well. This interview can help in bringing out a better product or service.
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