This is a case study of a restaurant (Red Lobster). As a member of senior management, you need to identify the strategic objectives of the organization.
The assignment in marketing is about Red Lobster, which is one US and Canada’s most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in full-depth in the solution.
Total word count is 2542.
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