Marketing Strategy for a New Product (Smartphone)


1- pick up a company which has launched a new product or service to the market (iPhone and iPad not included)
2 - Talk about company profile including market situation.
3 - Summary of recent marketing strategies.
4 - Selection of Creating Markets Theories and Application of these theories to the company you only have to talk about two or three theories that the company applied in the market. deeply explain and analyze how the company used it to create new markets
Ref: Solomon, Russell-Bennaett, Previte, 2009 Consumer Behaviour Australia, Buying Having being 2e, Pearson Education Australia, Sydney Australia, ISBN 9781442507302


The question in marketing is a simple case study about a new product or a service that has been introduced in the recent past. The marketing strategy it has adopted and the market situation of the industry and that particular product have also been discussed in the solution. A case study about Nokia’s line of smartphones have been analyzed in the solution.

Total word count is 1940

Download Full Solution


  • HWA

    this is a very good website

  • HWA

    I have 50 questions for the same test your page is showing only 28

  • HWA

    hi can you please help or guide me to answer my assignments. thanks

  • HWA

    hi can anyone help or guide me to my assignments. thanks

  • HWA

  • HWA

    This solution is perfect ...thanks

  • HWA

    Hello Allison,I love the 2nd image that you did! I also, had never heard of SumoPaint, is something that I will have to exolpre a bit! I understand completely the 52 (or so) youtube videos that you probably watched. Sometimes they have what you want, sometimes they don't! However, it is always satisfying when you are able to produce something that you have taught yourself. Great job!Debra 0 likes

  • HWA

    Perfect bank of solution. 

  • HWA

    great !

  • HWA
    Paul Brandon-Fritzius

    thanks for the quick response. the solution looks good. :)

  • HWA
    tina Johnson

    thnx for the answer. it was perfect. just the way i wanted it. 

  • HWA

    works fine.