An independent 3 star hotel situated on Fort Lauderdale beach has employed you as its Marketing Manager. It competes with well-known hotel brands. The General Manager of the hotel is concerned that the occupancy rate of the hotel is on average 70%. She would like it to be at least 80%. She wants a marketing research study to be carried out but does not have a marketing background so asks you what research you would do and how would you do it? She wants specific recommendations by this Thursday.
The question belongs to Marketing and it discusses about the kind of marketing research required for a 3 star hotel which wants to increase its occupancy by at least 10% from the present occupancy rate.
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