You are required to write one Marketing Audit Report (2000 words maximum – excluding references). The task is to conduct a marketing audit on your chosen product. Information that will assist you to analyze this firm can be found on the internet, you can look to firms/products local to you. You must conduct a marketing audit which includes an environmental scan, PEST analysis, customer analysis, and competitor analysis and stakeholder analysis. You must clearly analysis the internal and external factors of this firm and offer a SWOT to support this.
• complete a SWOT on your chosen firm
• complete a pestle on your chosen firm
• discuss the current market situation of your current firm
• identify 10 references including web pages and journals that are relevant to your firm.
The question belongs to Marketing and it is a report on the marketing audit in an organization. The organization that has been chosen here is Care Book Store. Care Book Store, is a physical book store in New York city and there are plans to start an online shopping portal and a B2B line targeted for schools and colleges. And hence, the management of Care Book Store decides to perform SWOT analysis, PESTLE analysis and also to look at the current market scenario.
Total Word Count 2043