This project is to be a RECOMMENDATION/PLAN not simply a report of what your company is or isn’t doing correctly.
4) Target Audience: Should be grow by adding new target customers? Reinforcing how we go after existing customers? Both?
a) Segmentation by:
b) Large enough? Reachable? Measurable?
7) Branding Strategy
a) Advertising Strategy
b) Advertising Form (Media schedule)
The question, from marketing is a plan preparation which requires making a plan or a recommendation about whether or not a company is doing well. One of the conditions is to select a company which belongs to hospitality industry such as hotel, restaurant, theme park, cruise line, etc. Various factors such as target audience, branding strategy, promotion, etc need to be taken into consideration while preparing the recommendation report.
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