Marketing Plan For One Or More P & G Products


Procter & Gamble is an international company with a number of well-known brands. Develop a Marketing Plan to address the needs of ONE of the options listed below:

1) The launch of a new brand or product development extension in a country or economic zone you are familiar with.
2) The launch of a ‘new brand extension’ in a country or economic zone you are familiar with.
3) The launch of existing brand within the current company portfolio into a country or economic zone where it currently does not exist.

Begin your report with an External and Situational Analysis. Your focus should be on the Corporate Company and the new brand or product development extension or brand extension or launch of an existing brand.


The question belongs to Marketing and it discusses about writing a marketing plan for one or more of P & G products along with situational analysis and external analysis. This has been discussed clearly in the solution in detail.

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