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Marketing Plan For A Car Sharing or Car Pooling Company

Question

Explain the marketing plan for the company Zipcar.

Summary

The question in marketing is about the marketing plan of a company named Zipcar. Zipcar is a leading car sharing company. People going to common destinations can share a car ride. Though this concept seems to have no prospects, with the use of technology the company is planning to make it a large scale business. The basis for this idea is to reduce the carbon emissions. The company’s complete marketing strategy has been explained in the solution.

Total word count is 1660

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