Explain the marketing plan for the company Zipcar.
The question in marketing is about the marketing plan of a company named Zipcar. Zipcar is a leading car sharing company. People going to common destinations can share a car ride. Though this concept seems to have no prospects, with the use of technology the company is planning to make it a large scale business. The basis for this idea is to reduce the carbon emissions. The company’s complete marketing strategy has been explained in the solution.
Total word count is 1660Download Full Solution
If you are here for the first time, you can request for a discount coupon, which can knock off upto 20% of the quoted price on any service.