Case study on De Beers and the Global Diamond Industry. Richard Ivey School of Business Case 9B05M040. Please refer to this case study and answer the questions.
The assignment in marketing/management is about De Beers, one of the leading diamond manufacturers from South Africa. For some decades now, De Beers has made sure that it is the market leader by adopting various methods. But, now De Beers strategy are becoming useless and its market share is decreasing. Now what can De Beers do to avoid being overtaken by competitors. Now it is time to change its strategy. The strategies have been discusses in the solution.
Total word count is 4781.