Assume that you are the marketing manager of Zain Telecom Company (all branches in Kuwait report to you at the end of each week)
This is a marketing scenario which deals with Zain Telecom Company in Kuwait. There 3 questions related to internal sources, external sources of data for increasing customer satisfaction. Zain is contemplating to start a Coffee shop and it needs to collect data and know whether or not people like the idea and finally, how improve the CRM system at Zain customer service. These questions have been answered keeping in mind the organizational goals of Zain and most probable answers for preliminary research.
Total word count is 616
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