Solution Library

Our Marketing Solution Library page contains several questions, essays, reports, case studies and scenarios covering all the topics and sub-topics in marketing.

Often marketing is used synonymously with selling activities. But, marketing is much more than selling a product or a service. In fact, marketing can be considered as a philosophy which is about utmost customer satisfaction. And marketing is also helpful in laying down the path toward achieving customer satisfaction. The American Marketing Association defines marketing as the process of planning and executing the conception, pricing, marketing communication and distribution of ideas, products and services to create exchanges that satisfy individual and organizational goals.

Marketing’s main focus is not just on selling things. But, it is about ensuring customer satisfaction. It is about understanding customer needs, developing those products that offer higher value, pricing that product optimally and making sure that the product is available to the customer.

Some of the main concepts of marketing include

Market segmentation: Market segmentation is the process where a large unorganized market can be segmented or divided on the basis of certain criteria. These criteria can include geographic location, demography, psychological, consumer behavior, etc. Each of the segmentations helps in understanding the target customers much better.

Target Market Selection: Target market selection is an important stage after market segmentation. If market segmentation helps in dividing a market and identifying a particular niche, target market selection helps in planning for the targeted market.

Market Analysis: Market analysis is the process which helps in determining the attractiveness of a market and in understanding the opportunities that develop in the market. Some of the factors that determine the attractiveness of a market include the market size, the growth of the market, profitability in the market, distribution channels, cost and tax structure, etc.

4Ps of Marketing: 4Ps of marketing is also known as marketing mix. The Ps include Product, Price, Promotion and Place. This helps marketers in formulating strategies that best work for each type of market. Marketers use different combinations of the 4Ps to arrive at the best product suitable for the market which is also highly profitable.

Pricing strategy: Price is one of the most important elements, if not the important element of a product. Pricing decisions are taken by middle level management in accordance with the top level management’s guidelines and pricing policies. Management of most businesses make sure that the price of a product or a service is not unreasonably priced. Price is an important factor used for determining the demand for a product. The general rule of thumb, the higher the price, the lower the demand and vice versa.

Product Life Cycle: As the name suggests, product life cycle is a study which plots the whole life cycle of a product. Not just a product from a particular manufacturer, but from the point when an original product was introduced in the market and competitors followed suit. The entire life cycle of a product can be categorized into 4 stages which include Introduction, Growth, Maturity and Decline.

Customer Relationship Management: The success of a business lies in the fact that it has good relations with its customers. In order that a good relationship should exist and for existing relationships to become stronger between customers and business, there needs to an organized system which helps in managing customer relations effectively. Customer relationship management is one of them. CRM helps in building stronger relationships with customers. This is done by constantly keeping in touch with customers and taking valuable inputs from customers.

Integrated marketing communication: Integrated marketing communication is a management concept which focuses on the overall performance of marketing rather than individual marketing efforts such as advertising, sales, promotion, direct marketing, public relations, etc. As the name suggests, integrated marketing communication is used in integrating individual or smaller efforts from several points to come together and focus their effort in the right direction, for achieving common goals.

Marketing case studies: In our Marketing Solution Library, one can find numerous case studies, caselets, simple and complex scenarios from Ivy League Universities. Solutions to these case studies are of high quality and at the same time are very much affordable.


Discuss about Creative Style Reflection

Question Discuss about Creative Style Reflection Answer Drop an email to and get instant access to the solution. ... Read More

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Report on Important Costing Issues of Meeting

Question Report on Important Costing Issues of Meeting. Answer Drop an email to and get instant access to the solution. ... Read More

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Writing a Business Plan for a Business Idea

Question Write a business plan for a business idea you have. This can be a real or an imaginary business or a plan for an existing small business.  Answer Drop an email to and get instant access to the solution. ... Read More

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Sources and Steps in Defining Marketing Problem

Question 1. In what type of situation is marketing research not needed? 2. What are the two sources of a marketing problem? 3. What are the steps in defining the problem? Answer Drop an email to and get instant access to the solution.   ... Read More

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Social Media Marketing program for your school

Question In every job, there is some sales and marketing that must go on. You must persuade your boss to accept a new entrepreneurial idea; you must convince a team of colleagues that a particular strategy will work as just two examples. Suppose that a new Social Media Marketing program is being d ... Read More

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King Willies Mattresses & Recliners and Impact of Pricing on Consumer Psychology

Question William, the owner of King Willie’s Mattresses & Recliners, has seen a recent increase in competition and needs to find a way to drive revenue through the use of pricing.  As the boss and owner, he sets the prices but he lacks the understanding of how price influences consum ... Read More

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Fundamental Elements of Effective Communication to Communicate at Irish Pub

Question Desiree’ is a newly minted manager of the local Irish Pub that focuses on serving quality Russian food.  A unique position in a very crowded market and she is having a hard time communicating the unique value of visiting her Irish Pub to potential customers.  You have been ... Read More

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Eric Opening Cuban BBQ Food Truck

Question Eric has decided that his days of educating the future business leaders in the art and science of marketing are over.  He has decided to pursue his first passion and that is to open a BBQ food truck focusing on authentic Cuban BBQ.  That’s right – giving up the lecter ... Read More

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Key to Developing an Effective Sales Force

Question Our debate in sales is about the impact of training versus selection in developing an effective sales force.  Some observers maintain that the best salespeople are “born” that way and are effective due to their personalities and all the interpersonal skills they have devel ... Read More

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Entry of Durr Environmental Inc into US Markets

Question The case is about Durr Environmental, Inc. possible entry into the US market with new deliverables. The case mentions the advantage of Durr Environmental, Inc., over other competitors in the market in providing after sale services to its customers due to presence of strong US representativ ... Read More

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Segmenting a Consumer Market

Question Segmentation offers multiple benefits for the company as consumers’ needs are explored in depth. Segmentation may be based on different variables/criteria. Press and Simms (2010), for example, present a benefit segmentation analysis of tooth whitening services. Khoo-Lattimore and Pra ... Read More

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A SWOT Analysis of Hamburg Fast Food Restaurants Company

Question A SWOT analysis is to be made on an organization. The organization can be either a Singapore or an international company; they can be a service provider or a company that produces a physical product. You should provide information about the organization’s background, current operatio ... Read More

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