Marketing

Solution Library


Our Marketing Solution Library page contains several questions, essays, reports, case studies and scenarios covering all the topics and sub-topics in marketing.

Often marketing is used synonymously with selling activities. But, marketing is much more than selling a product or a service. In fact, marketing can be considered as a philosophy which is about utmost customer satisfaction. And marketing is also helpful in laying down the path toward achieving customer satisfaction. The American Marketing Association defines marketing as the process of planning and executing the conception, pricing, marketing communication and distribution of ideas, products and services to create exchanges that satisfy individual and organizational goals.

Marketing’s main focus is not just on selling things. But, it is about ensuring customer satisfaction. It is about understanding customer needs, developing those products that offer higher value, pricing that product optimally and making sure that the product is available to the customer.

Some of the main concepts of marketing include

Market segmentation: Market segmentation is the process where a large unorganized market can be segmented or divided on the basis of certain criteria. These criteria can include geographic location, demography, psychological, consumer behavior, etc. Each of the segmentations helps in understanding the target customers much better.

Target Market Selection: Target market selection is an important stage after market segmentation. If market segmentation helps in dividing a market and identifying a particular niche, target market selection helps in planning for the targeted market.

Market Analysis: Market analysis is the process which helps in determining the attractiveness of a market and in understanding the opportunities that develop in the market. Some of the factors that determine the attractiveness of a market include the market size, the growth of the market, profitability in the market, distribution channels, cost and tax structure, etc.

4Ps of Marketing: 4Ps of marketing is also known as marketing mix. The Ps include Product, Price, Promotion and Place. This helps marketers in formulating strategies that best work for each type of market. Marketers use different combinations of the 4Ps to arrive at the best product suitable for the market which is also highly profitable.

Pricing strategy: Price is one of the most important elements, if not the important element of a product. Pricing decisions are taken by middle level management in accordance with the top level management’s guidelines and pricing policies. Management of most businesses make sure that the price of a product or a service is not unreasonably priced. Price is an important factor used for determining the demand for a product. The general rule of thumb, the higher the price, the lower the demand and vice versa.

Product Life Cycle: As the name suggests, product life cycle is a study which plots the whole life cycle of a product. Not just a product from a particular manufacturer, but from the point when an original product was introduced in the market and competitors followed suit. The entire life cycle of a product can be categorized into 4 stages which include Introduction, Growth, Maturity and Decline.

Customer Relationship Management: The success of a business lies in the fact that it has good relations with its customers. In order that a good relationship should exist and for existing relationships to become stronger between customers and business, there needs to an organized system which helps in managing customer relations effectively. Customer relationship management is one of them. CRM helps in building stronger relationships with customers. This is done by constantly keeping in touch with customers and taking valuable inputs from customers.

Integrated marketing communication: Integrated marketing communication is a management concept which focuses on the overall performance of marketing rather than individual marketing efforts such as advertising, sales, promotion, direct marketing, public relations, etc. As the name suggests, integrated marketing communication is used in integrating individual or smaller efforts from several points to come together and focus their effort in the right direction, for achieving common goals.

Marketing case studies: In our Marketing Solution Library, one can find numerous case studies, caselets, simple and complex scenarios from Ivy League Universities. Solutions to these case studies are of high quality and at the same time are very much affordable.

 


Segmenting a Consumer Market

Question Segmentation offers multiple benefits for the company as consumers’ needs are explored in depth. Segmentation may be based on different variables/criteria. Press and Simms (2010), for example, present a benefit segmentation analysis of tooth whitening services. Khoo-Lattimore and Pra ... Read More

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A SWOT Analysis of Hamburg Fast Food Restaurants Company

Question A SWOT analysis is to be made on an organization. The organization can be either a Singapore or an international company; they can be a service provider or a company that produces a physical product. You should provide information about the organization’s background, current operatio ... Read More

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Economics and Politics of International Trade

Question Write a note on economics and politics of international trade? Summary: This question belongs to marketing and discusses about economics and politics of international trade. Total word count: 620   ... Read More

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Research Paper on Products Liability of infamous McDonald's/hot coffee case

Question Prepare a research paper on below topic that deals with current events related to the legal concepts. Products Liability - e.g. the infamous McDonald's/hot coffee case Summary: This question belongs to marketing and discusses about current events related to the legal concepts of the ... Read More

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Key Strategies and Services Provided by TripAdvisor

Question “TripAdvisor is to travel reviews what Kleenex is to tissues.”  By Henry Harteveldt TripAdvisor may be one of the most fascinating companies I know and so I was excited to take a closer look at their business model. This is a company that took $4 million of invested capi ... Read More

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Analysis of Marketing Plan of a Company

Question Propose and analyse marketing practices through which the brand could become more competitive and increase its market share.   Summary: This question belongs to marketing and discusses about marketing practices through which the brand could become more competitive and increase its m ... Read More

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Changing The Chuck and Introduction of Chuck II by Converse

Question Read the article about Converse on Boston Magazine “Sneaker Wars: Converse vs. New Balance” Will changing “The Chuck” and introducing the Chuck II be considered a smart marketing move over time?  Why or why not?  Use examples of other companies who have c ... Read More

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Lawsuit of Converse Company on its Competitors

Question Read the article about Converse on Boston Magazine “Sneaker Wars: Converse vs. New Balance” Is the Converse lawsuit vs. key competitors a good marketing tactic whether or not they win or lose in court or do they need to win?  Why? Summary This question belongs to market ... Read More

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Use of Coco Chanel Quote by Converse Company

Question Read the article about Converse on Boston Magazine “Sneaker Wars: Converse vs. New Balance” The article quotes a famous line of Coco Chanel’s “Only those with no memory insist on their originality”.  How is this quote relevant to the marketing tactics of ... Read More

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Risks and Benefits of Marketing Strategies of Converse

Question Read the article about Converse on Boston Magazine “Sneaker Wars: Converse vs. New Balance” Clearly the fact that “Children take their first steps in them, teens wear them to prom and to graduate, adults get married in them” is a strength, but does this also create ... Read More

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Converse Competing with Imitators using 4Ps of Marketing

Question Read the article about Converse on Boston Magazine “Sneaker Wars: Converse vs. New Balance” Is the fact that they are so imitated necessarily a bad thing?  How do companies that have popular products like Converse use the 4 P’s to successfully compete with imitators ... Read More

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Uniqueness of Converse from its Competitors

Question Read the article about Converse on Boston Magazine “Sneaker Wars: Converse vs. New Balance” How does Converse differ from most all competing companies and products who constantly need to create new and unique styles to grow their business? Summary This question belongs to ma ... Read More

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