Our debate in sales is about the impact of training versus selection in developing an effective sales force. Some observers maintain that the best salespeople are “born” that way and are effective due to their personalities and all the interpersonal skills they have developed over a lifetime. Others contend that application of leading-edge sales techniques can make anyone a sales star. Take a position: The key to developing an effective sales force is selection versus the key to developing an effective sales force is training.
This question belongs to marketing and discusses about key to developing an effective sales force.
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